Published December 01, 2016 18:06
“You may have heard of Black Friday and Cyber Monday. There's another day you might want to know about: Giving Tuesday. The idea is pretty straightforward. On the Tuesday after Thanksgiving, shoppers take a break from their gift-buying and donate what they can to charity.”
- Bill Gates
You know a movement has legs when Bill Gates endorses it! Giving Tuesday is a global movement of giving that began in the United States four years ago. As Mr. Gates describes, Giving Tuesday encourages people to give after a weekend of consumer oriented holidays. The movement caught on in Canada in 2013. According to the Giv3 Foundation, Giving Tuesday has grown by 302% in the last year, compared to 65% growth for Cyber Monday.*
Giving Tuesday Okanagan celebrations took place in Kelowna, Vernon, and Penticton this past Tuesday. Charities and businesses came together to discuss how they give back to the community. The Okanagan has a diverse charitable landscape and Giving Tuesday gave us the chance to network and become stronger. Our areas of focus may be different, but our desire to give back unites us.
City officials also came together to formally recognize and support Giving Tuesday. This is important for non-profits because we speak on behalf of the people and causes we serve. Our voices can influence policy making and our expertise can help create solutions to social problems.
Okanagan charities were brought together by our Resource Engagement Coordinator Richelle Leckey. “We are proud of Richelle for coordinating this year’s Giving Tuesday Okanagan celebrations! Her collaborative spirit helped to bring many wonderful people together for the day,” says OBGC CEO Diane Entwistle.
Interested in joining us for next year’s Giving Tuesday? Contact Richelle at 250-762-3989 ext 107 or at firstname.lastname@example.org.
(Duncan, Josh “GivingTuesday is growing more than Black Friday and Cyber Monday combined,” KelownaNow, 29 Nov 2016. Web).